PRESS RELEASE – SHURE AGAIN DELIVERS FLAWLESS WIRELESS AT 57TH ANNUAL GRAMMY® AWARDS

In February 20, 2015
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Los Angeles, CA, February 13, 2015 –The 57th GRAMMY® Awards, broadcast on CBS the evening of Feb. 8 from the Staples Center in downtown Los Angeles, featured an unprecedented 23 live musical performances. With so many artists performing in an RF-intensive urban location, the production team was faced with the daunting task of ensuring flawless audio from everyone’s wireless microphones and in-ear monitors.

From the hard-rocking opener by AC/DC to the poignant closing performance of “Glory” by John Legend and Common, Shure wireless microphone systems, wired mics, and in-ear monitoring systems were a near-constant presence. As always, musicians were permitted to use their preferred microphones for their performances.

Although artists brought their own custom earphones, all but one of the in-ear monitoring systems used were Shure PSM®1000, with 24 channels split between two stages. With its unique diversity bodypack receiver, the PSM 1000 offers an extra measure of RF protection with exceptional audio quality.

Both Shure Axient® and UHF-R® wireless systems were in use. AC/DC selected Axient for lead vocals and Angus Young’s guitar, with backing vocals on UHF-R systems with Beta 58A® capsules. Axient handheld systems were also selected by Sir Paul McCartney (Beta 58A), Adam Levine (SM58®), Juanes (Beta 58A), and Pharrell Williams. With its superb sound quality and remote control of all transmitter functions, Axient has the unique ability to detect and avoid interference.

“We tried the Axient systems in rehearsals and were very happy with the way they sounded on both guitars and vocals,” said “Pab” Boothroyd, FOH engineer for AC/DC and Paul McCartney. “Requesting them for our GRAMMY performances was an easy choice.”

Shure UHF-R systems, which have a long history of GRAMMY success, were used by Sir Tom Jones, John Mayer, Usher, Eric Church, Rihanna, and Common. In addition, the podium microphones were powered by Shure UR1 bodypacks, eliminating the need to run cables across the stage.

Of course, not all vocals were wireless. The Beta 58A was the microphone of choice for Hozier, while the classic SM58 was selected for Brandy Clark’s performance with Dwight Yoakum, for Sia’s theatrical performance, and backing vocals on several numbers.

Another first for this year’s GRAMMY telecast was the use of Shure Beta 181 microphones on acoustic pianos. The move was suggested by co-broadcast music mixer Eric Schilling and FOH music mixer Ron Reaves, who said, “It’s the best piano sound ever, and they were the only piano mics we used on the show.”

Eric Schilling explains, “After Ron Reaves tried them out on the Latin GRAMMY Awards, we both agreed that we wanted to use the Beta 181 in all the pianos on this show. They have such a pleasing top end and great rejection. There was very little we had to do to them.”

Shure Artist Relations Manager Cory Lorentz was in Los Angeles for the event, touching base with the Shure endorsers and users who were present and supporting the audio team. “The GRAMMY Awards always has an amazing production team, and it’s an honor to see them at work from rehearsals through the live broadcast,” said Lorentz.

Along with Schilling and Reaves, audio coordinator Michael Abbott’s crew included production mixer Thomas Holmes, co-broadcast music mixer John Harris, and FOH production mixer Mikael Stewart of ATK Audiotek. The team also included monitor mixers Michael Parker and Tom Pesa, with Dave Bellamy of Soundtronics handling the challenge of RF coordination.

“With 23 live performances this year, this was the most ambitious GRAMMY broadcast ever,” said Lorentz. “It’s always a blast seeing the whole production come together on Sunday night. These guys are total professionals, and it’s great to see them using so much Shure gear to get the job done on Music’s Biggest Night®.”

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value.  Shure’s diverse product line includes world-class wired microphones, wireless microphones and in-ear personal monitor systems, headphones for performers, presenters and recordists, award-winning earphones and headsets for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, the United Kingdom, the Netherlands, Denmark, the UAE, and the United States.

About Shure Europe GmbH

Shure Europe is a wholly owned subsidiary of Shure Incorporated. Established in Eppingen/Germany the Company’s regional headquarters provides sales, marketing and technical support for its distribution and channel partners within Europe, the Middle East and Africa.

About Shure MEA JLT

Shure MEA is currently a strategic extension of Shure Europe, passively developing the market with a physical presence in the region.

We are responsible for management of the Shure distribution centers in the region, as well as providing application support, training and seminars for the complete Shure and DIS product portfolio across the Middle East and Africa.

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